Wednesday, May 25, 2011
Traditional and Social Media
“The best part about a typewriter is when you’re done and you pull that typed page out, it feels like you’ve accomplished something.” ~ Anonymous
Generally, we understand the differences between traditional media and social media. Although both target the same objective - spreading awareness and receiving feedback, the blatant difference is the directionality and response speed.
Traditional methods involve getting the word out and waiting for comments/feedback using posters/flyers, papers, TV/Radio ads. These are unidirectional and don't provide a direct feedback system. Social methods provide real-time response of an event, the dynamic nature of interaction facilitates immediate feedback.
How does all this affect us? Its all about marketing - even this day we rely on both traditional and social media for advertising our play "8 Ghante". We have used postcards, flyers, emails, radio ads, word-of-mouth, blogs, facebook, twitter, etc.
Watch us perform at San Jose and San Francisco. http://www.naatak.com/current_event.html